All the latest insights and events happening at House 337.
Premium brands are having to juggle new factors like a changing audience and their values, how to provide better experiences, how to tell their stories better and how to be more relevant to an increasingly discerning clientele.
Unveiling the New Playbook for delivering business value through social impact
As luxury fashion labels like Burberry and Loewe embrace older female icons in their advertising, high-street brands are lagging behind. Louise Canham, Associate Creative Director of House 337, explains why more brands should be spotlighting the vibrant and diverse reality of midlife women.
There was no doubt that the role of AI in media and advertising was going to be a hot topic at Cannes this year. But quite the level of chatter we saw coming off the Croissette proves this really is the topic of the year for our industry. Quite simply, how could – and should – AI shape the work that we do?
Imagine a world in which you never have to press 1, trawl through webpage loops, or watch a bot type out “I’m sorry, I don’t understand” ever again.
The Voice Consumer Index 2023, from Vixen Labs and Delineate, revealed that more than 60% of people use voice assistants (Amazon Alexa, Google Assistant or Siri) in the UK and US. This means there are plenty of ways in which brands can and should satisfy customer needs via voice.
How we harness the power of Artificial Intelligence (AI) has become a hot topic for many industries, and the financial services industry is no exception. AI is impacting how businesses work, and how customers engage with them.
Conversational AI specialist Vixen Labs, part of creative business House 337, has won an assignment from massage chair specialist Human Touch to create a virtual assistant allowing users to interact with the apparatus.
We’re sponsoring the conference in London on 5 June 2024
If my PE teachers had spent less time yelling at me as I ran round an icy field wearing nothing but a t-shirt, sports skirt and hot pants (thank you, '90s education system), I might have discovered my love for fitness before my 20s.
A majority of consumers are willing to pay a premium for sustainable products. But while people are prepared to pay up to 12% extra, the reality is that these products cost on average 75% more than standard goods. This ‘green gap’ cuts out a large group of customers who can’t afford to shop ethically.
Navigating the evolving financial landscape.
As London Fashion Week kicks off Turhan Osman explores what sporting brands should learn from the world of fashion.
This Sunday the Kansas City Chiefs face off with the San Francisco 49ers in the Super Bowl. It is also a big day for the advertisers who are paying an average of 7 million dollars to air a commercial during the match. Josh Green, Executive Creative Director at House 337 Sport, explains why.
The current discourse about AI focuses on things we do now that could be done more quickly or effectively if supported by AI. In marketing, this often means finding ways it can support creative and production processes or streamline mundane internal tasks.
