Teaming Up with ECB for the 2026 ICC Women’s T20 World Cup.
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This win builds on our long-standing relationship with the ECB, having led the strategy and creative for The Hundred since its launch in 2019. We’ve helped shape it into one of the most progressive and inclusive competitions in sport and we’re now excited to take that momentum to the world stage.
We’ll be creating a bold, integrated brand campaign for the tournament, including a global film and UK rollout launching later this year. Our goal? To position the ICC Women’s T20 World Cup 2026 as the unmissable sporting event of the year and to use that platform to spark lasting, positive change for women’s cricket.
Here’s what Matt Rhodes, our Chief Strategy Officer, had to say:
"We're incredibly excited to be working with the ECB on the ICC Women’s T20 World Cup. The energy and passion around women’s sport are palpable, and we’re eager to help shape a campaign that reflects that. This is a fantastic opportunity to build on our work with The Hundred, take the momentum to a global scale, and help shape a progressive brand that champions the future of the game.”
Let's be honest. America doesn't get football. Not the kind the world actually plays. Not the kind where five-year-olds in Dakar nutmeg their dads before school. Not the kind used to defy tyrants, express culture, and bring whole cities to life.
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