BFS HOUSE BEER
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Jean de la Fontaine
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THE PROBLEM
Breaking into the creative industry is hard. And for talent from underrepresented backgrounds, it is phenomenally hard. Getting their ideas into the hands of the right people takes a miracle. But you know what gets into those hands easily? A beer. So we had a simple idea.
THE SOLUTION
Introducing Brixton Finishing School House Beer. A bold collaboration with London Beer Lab brewed in the heart of Brixton. A great tasting 4.2% IPA and 4.6% lager. But what makes this beer different?
THE BLANK CAN-VAS
We are gifting the labels on the cans to Brixton Finishing School students wanting to break into the creative industry.
Designers. Marketers. Illustrators. Art Directors. Copywriters. Storytellers.
Whoever they are and whatever they do, we’re here to highlight their talents.
Every can becomes a platform. From beautifully illustrated designs, to a poem, a story, and anything in-between – each label is a space for talented creators to pitch themselves to their future employers.
You don’t just drink the beer. You discover the future of our industry.
WHO’S IT FOR?
We want every: agency, PR company, post house, media agency, production company & design studio to subscribe to house beer.
WHY IT MATTERS
Talent exposure, built into every sip*
Scan a can. See the work. Start a conversation.
Direct support with every purchase.
25p from the purchase of each can goes straight to Brixton Finishing School, helping fund pathways into the industry.
Beers that can change lives.
By making their work more visible, these talented individuals will find connections, mentors, placements and jobs.
HOW IT WORKS
You’re already buying beer. So just switch to ours and you’ll:
We run in quarterly drops to keep things fresh. Drops land in:
March / June / September / December
Labels refresh every 3-6 months so you’ll be discovering new talent all the time. Our first editions have already made waves and the momentum is building.
The next drop is September.
Be part of the movement. Champion emerging talent. Get great beer delivered straight to your door.
*Every can will have a QR code which links to the House Beer Instagram page, where you can find a bio on each student and a link to their portfolio, allowing anyone to discover more about them and (hopefully) hire them.
Paul Hancock and David Newbold are the creative duo behind the project that aims to educate children on this harrowing topic.
