The Miseducation of Women's Sport
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Jean de la Fontaine
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Women’s sport is booming — participation is rising, audiences are growing, and the cultural impact is undeniable. But most brand strategies in the space are still stuck in legacy thinking, missing the opportunity to lead, not just follow.
Despite the momentum across women's sport and the powerful rise in participation, viewership, and cultural impact, the communication around the space is holding it back with too many brands playing by the old rules.
On June 12th at our London HQ, we’re bringing together brand leaders and rights-holders for a no-fluff conversation about what’s really holding the space back — and how to fix it.
Hosted by Nicky Kemp (Creativebrief), this session will cover:
Why many brand campaigns in women’s sport still fall flat—and how to avoid the same pitfalls
What progressive, high-impact brand-building actually looks like in this space
How to move from tokenism to long-term commercial value and cultural relevance
Real-world examples from brands and organisations doing it right. This is for marketers who want more than a highlight reel.
Join us for honest conversations, practical ideas, and fresh inspiration you can take back to your team.
Please find details and agenda below:
🗓 Date: Thursday June 12th, 2024
📍Location: 60 Great Portland Street, W1W 7RT
🥐 Arrival & Pastries: 8.30–9am
🎤 Panel Discussion: 9–10am
☕ Debrief & Coffee: 10–10.30am
🚂 Nearest Tube Station: Oxford Circus
Sign up here.
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Download our key takeaways document now.
Frank Lawley our Commercial Director, and Scott Somerville, Director of External Affairs at E.ON UK, spoke to SportsPro recently about how E.ON’s Sport For Good initiative is creating lasting impact.
