Will the 2025 Women's Euros be a tipping point?

Will the 2025 Women's Euros be a tipping point?

The countdown to the UEFA Women’s Euros is on and with it comes a crucial opportunity.

By

Speaker

Lauren Estwick

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Published on

July 1, 2025

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Lauren Estwick, our New Business and Marketing Director, spoke to Creativebrief about why this tournament could be a tipping point for equitable investment in the women’s game but only if we treat it as more than a one-off celebration. In the article Lauren talks about how lasting change will only come if federations, sponsors and broadcasters see the 2025 Euros as a mandate for structural reform, not a marketing moment.

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Read more here.