Sky has an ambition to be Net Carbon Zero by 2030, and they wanted to inspire the UK public to reduce their carbon emissions too. But the challenge with talking about environmental issues is that only a small portion of people listen, and they're often not the ones you need to convince.
We partnered with Sky to create the Sky Zero brand, a verbal and visual identity designed to help Sky deliver on its carbon net zero target.
Through our design process, we discovered the simple, truthful fact that being carbon net zero is all about balance.
Release less, absorb more. This pure thought helped us craft the powerful and robust brand language: Expressions of balance.
An expression that can be brought to life across every touchpoint through a cohesive visual, verbal, and behavioural brand system, creating a simple, powerful living brand identity for the next decade of Sky Zero.