Pieces of coverage internationally
Cumulative reach covered by every UK national newspaper aside from the FT
Raised in the 24-hour period following the campaign launch, which is 3 years of donations in a single day
To commemorate the 15th anniversary of his passing, we resurrected Kiyan as the professional footballer he could have become. QPR officially re-signed him, assigning the squad number 30 to honour his age today.
Making his dream a reality, we collaborated with EA Sports to include Kiyan as a player in FIFA 21, directly reaching the Foundation's target demographic. JD Sports showcased 30-year-old Kiyan on billboards throughout London in a compelling advertising campaign.
We engaged influential figures who resonate with young urban audiences. F2 freestylers, Anthony Joshua, and A Star Barbers shared Kiyan's story on their platforms, amplifying his impact.