Changing brand perceptions
A rallying cry for everyone to unite in the fight against climate change.
+10%
point lift in brand awareness when comparing pre & post campaigns, +8% points above benchmark
2 Bronze
Kinsale awards in ‘Corporate Image’ and ‘Best Art Direction/Product Design’ category
Net-zero production
100% solar energy and zero water waste on set
Our campaign highlights the fact that we need to take action not by 2030. Not by next year. Today.
Our E.ON campaign saw politicians, businesspeople and homeowners on melting icecaps, on flooded streets and in burning forests. Each of them nonchalantly sings the refrain from the Irma Thomas song “Time Is On My Side”, as their focus remains locked on other things. As the climate crisis–induced scenes escalate, we finally see one woman realise the urgency of the situation. The film resolves with the positive view of the future that E.ON is striving to bring about, through sustainable energy solutions for homes, business and cities – including solar panels, heat pumps and EV chargers.
The campaign built through DOOH, print and social, where the specific sustainable technology E.ON can offer came to the fore. Solar panels, EV chargers and air source heat pumps featured against positive nature-filled backgrounds, with headlines that continue the urgent rallying cry of “It’s Time”.
We took an innovative, sustainably-led approach to filming, considering our carbon impact through every aspect of the production process. We used a combination of solar powered studios, a recycled rather than refilled water tank, a responsibly sourced wardrobe, and kept shoot attendees and travel to a minimum. Every partner involved had a clear commitment to sustainability.
