Cazoo is on a mission to transform how the UK buys cars with its online-only sales platform, and we've been with them right from the start.
We started by commissioning research to identify the core target audience, uncover insights, and develop the final proposition. The results informed the basis of Cazoo's brand identity.
Then, we developed a design language and a tone of voice that cut through the 'salesy' world of used car buying. This led to Cazoo's stunningly effective 360° integrated campaign.
And from just one employee in 2019 to a 100+ strong team with over £55m in investment, our collaboration with Cazoo has seen them go from a start-up to a household name. One of our copywriters even became their first-ever customer!