Our 2025 AI Impact Report

Our 2025 AI Impact Report

How Consumers Are Really Using and Feeling About AI

By

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Published on

October 28, 2025

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We asked 6,000+ people across the US, UK, Canada, and the Netherlands how they’re using AI at home, at work, and everywhere in between. The results go beyond the hype.

Inside the full report:

• What people actually use AI for (and what they avoid)

• The growing gap between awareness and understanding

• Where trust breaks down—and what builds it

• Key differences across age groups and countries

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Sign up to be the first in line when the report drops in November.

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